As a business leader, one of the most important things to understand about search engine optimization (SEO) is that every page on your domain is ultimately an opportunity to rank highly in Google for your desired keywords. This doesn’t just mean your home page or your blog, although those are two critical elements of your strategy to be sure.
The concept also extends to your product pages, too. When people essentially already know what they’re looking for and are turning to an engine like Google to make a purchase, they’re not necessarily on the hunt for a business. They’re searching for a particular product. With regard to your larger SEO strategy, this is where product page SEO has its time to shine.
Why Product Page SEO Matters
Product page SEO is important because it gets individual pages, not necessarily your home page, to rank as highly in engines like Google as possible.
If someone is ready to make a purchase, they don’t want to get redirected to your home page only to spend 20 minutes hunting to find the product they want. That product should be front and center. By optimizing your product pages for SEO, this gives them a chance to rank highly for those desired keywords. So while the first stop on their buyer’s journey may be the individual product page itself as opposed to a home page, it ultimately doesn’t make a difference if you’re still getting that sale when everything is said and done.
SEO optimized product pages increase conversions and attract more visitors on mobile devices like smartphones and tablets in particular.
You also need to consider the sheer volume of different pages that can be created by emphasizing product page SEO. You shouldn’t just be focusing on individual pages for individual products – each product variant should also have its own page. Are the only two things that separate Product A from Product B the color and the SKU? Perfect – there are two more pages that you can use to target your desired keywords.
The same idea is true of category pages, products that may be available in more than one category, and even pages for products that have been discontinued or are no longer sold.
Once you get someone on your domain, the hard part of SEO is already over. Now, you just have to keep them there – which is where the rest of your website design Toledo efforts come into play.
Contact Your Toledo Ohio Web Design Partners at InfoStream Today
In the end, managing individual pages for each of your products can be time-consuming, yes – especially if you have slight variations on SKUs that really aren’t too different from one another to begin with. Yet at the same time, this is an investment that is absolutely worth it because it can help dramatically boost your SEO efforts and overall page rankings in the long run.
This is also a goal that you do not have to tackle alone – at least, not with the website design Toledo experts at InfoStream by your side. So if you’d like to find out more information about product page SEO, or if you’d like to get started on your own website development Toledo process but aren’t quite sure where to begin, please don’t delay – contact us today.